Terms of service
Last updated: March 2026
These Terms and Conditions govern all purchases made through Lilly e Violetta. By placing an order, you confirm that you have read, understood, and agreed to be bound by them in their entirety. Please read them carefully before proceeding.
Content
- Terms & Conditions
- Custom Made Products — Bespoke Commission Policy
- Shipping Policy
- Returns, Refunds & Chargeback Policy
- Fraudulent, Bad Faith & Vexatious Claims
- Privacy Policy
- Cookie Policy
- Governing Law & Jurisdiction
- General Provisions
- Brand Reputation, Non-Disparagement & Social Media Policy
1. Terms & Conditions
IMPORTANT — EXCLUSIVE COMMUNICATION CHANNEL: The only accepted method of communication with Lilly e Violetta for all purposes — including orders, enquiries, complaints, cancellations, returns, disputes, and legal notices — is by email at info@lillyevioletta.com. We do not accept, acknowledge, or act upon communications sent by any other means, including but not limited to: telephone, text message, WhatsApp, Instagram, any other social media platform, or any other messaging application. Any communication sent by a means other than email to info@lillyevioletta.com will not be treated as having been received by us and will not give rise to any obligation on our part. Deadlines, notice periods, and formal requirements under these Terms can only be met by email communication to info@lillyevioletta.com.
The Website
The website is made available free of charge. We do not guarantee that the website, or any content on it, will always be available or uninterrupted. We may suspend, withdraw, discontinue, or change all or any part of the website without notice and without liability. The website and its content are provided for general information purposes only and are not intended to constitute advice on which you should rely. You may only use the website for your own domestic, private, and non-commercial use.
Your Account and Password
You will need to register an account with us on the website to access certain services. You must treat your login credentials as confidential and must not disclose them to any third party. We have the right to disable any account and/or password at any time if, in our reasonable opinion, you have failed to comply with any of the provisions of these Terms, or if we have reasonable grounds to suspect fraudulent, vexatious, or bad faith conduct. If you know or suspect that anyone other than you knows your account login details, you must immediately notify us by email at info@lillyevioletta.com. This notification must be made by email only — notifications sent by any other means will not be considered received. You are responsible for any unauthorised use of your account until such time as we receive written email notification from you.
Orders & Payments
By placing an order through our website, you are making an offer to purchase a product subject to these Terms. All orders are subject to availability and confirmation. We reserve the right to refuse or cancel any order at our discretion, including in cases of pricing errors, suspected fraudulent activity, or previous conduct that calls into question a customer's good faith. Orders may only be placed by persons of legal age who are not under any legal disability or incapacity. By placing an order, you confirm that you are of legal age in your country of residence and that you have full legal capacity to enter into a binding contract. We reserve the right to cancel any order where we have reasonable grounds to believe this condition has not been met. The resale, rental, lending, or transfer of any product purchased from Lilly e Violetta for commercial, professional, or business purposes is strictly prohibited without our prior written consent. Our garments are sold exclusively for the personal use of the purchasing customer. We reserve the right to refuse orders where we have reasonable grounds to believe that the purchase is intended for resale or commercial exploitation, and to pursue all available remedies where products purchased from us are resold without authorisation. All prices are inclusive of applicable taxes unless otherwise stated. Delivery charges will be shown at checkout before you complete your purchase. Payment must be made in full at the time of ordering. All payments are processed securely through Shopify. We accept all payment methods made available through the Shopify checkout, as presented to you at the time of purchase. You may select your preferred payment method from those offered at checkout. We do not store, handle, or have access to your payment card details at any point. Payment processing is governed by Shopify's own terms and privacy policy, which we encourage you to review. We are not responsible for any charges applied by your bank or payment provider. We reserve the right to refuse future orders from any customer who has previously initiated a chargeback, dispute, or legal threat that was subsequently withdrawn, resolved in our favour, or found to have been made without reasonable basis.
Typographical & Pricing Errors
Whilst we take all reasonable steps to ensure the accuracy of product descriptions, prices, availability, and all other information displayed on our website, errors may occasionally occur. In the event that a product is listed at an incorrect price, with an incorrect description, or with incorrect availability information due to a typographical, systems, or administrative error, we reserve the right to cancel any order placed on the basis of that erroneous information, at any time prior to dispatch, notwithstanding any order confirmation that may have been issued. In such circumstances, we will notify you by email and refund any payment made in full. No contract shall be deemed to have been formed in respect of any order that is cancelled pursuant to this clause. We shall not be liable for any loss, inconvenience, or cost arising from such cancellation.
Acceptable Use
You agree not to use the website in any way that breaches these Terms or any applicable local, national, or international law or regulation, or that might damage, disrupt, or interfere with the operation of the website. You must not misuse the website by knowingly introducing malicious software of any kind. Any breach of this provision may constitute a criminal offence under the Computer Misuse Act 1990 and will be reported to the relevant authorities.
Intellectual Property
All content on this website, including but not limited to text, images, logos, product photography, design, and garment designs, is the exclusive property of Lilly e Violetta or its licensors and is protected by copyright and all applicable intellectual property laws. You may not copy, reproduce, distribute, commission reproductions of, or otherwise make use of any content, design, or garment style from this website without our prior written consent. Any request to replicate, copy, or reproduce a Lilly e Violetta design — or the design of any third party — will be refused and may be reported to the relevant authorities where it constitutes an infringement of intellectual property rights.
Limitation of Liability
To the fullest extent permitted by law, Lilly e Violetta shall not be liable for any indirect, incidental, or consequential loss arising from the use of our website or products. Our total liability to you in connection with any order shall not exceed the value of that order.
Authority of Representatives
No employee, agent, representative, or member of staff of Lilly e Violetta has authority to make any representation, promise, or commitment that varies, overrides, or supplements these Terms, or to bind Lilly e Violetta to any obligation not expressly set out herein, unless such representation or commitment is made in writing and expressly confirmed by a director of Seven Chesterfield London Limited. Any representation made otherwise than in accordance with this clause shall not be binding on Lilly e Violetta and shall not give rise to any contractual or other obligation on our part. You are advised not to rely upon any representation made by any person purporting to act on our behalf unless it has been confirmed in writing by a director.
About Us
This website is operated by Seven Chesterfield London Limited, a company incorporated in England and Wales (Company Registration Number: 17043626), trading as Lilly e Violetta (hereinafter "Lilly e Violetta"). References to "we", "us", and "our" refer to Lilly e Violetta. References to "you" and "your" refer to the customer or visitor using our website. Our registered address is: 124 City Road, United Kingdom, EC1V 2NX. The sole and exclusive method of contact for all purposes is by email at info@lillyevioletta.com. We do not accept, acknowledge, or act upon communications sent by telephone, text message, WhatsApp, Instagram, or any other social media platform or messaging service.
2. Custom Made Products — Bespoke Commission Policy
This section is of the utmost importance. Please read it with particular care before placing a bespoke order.
Definition of a Bespoke Commission
A bespoke commission is any item produced to your personal specification, including but not limited to: items made to your measurements; items in a colour, finish, or configuration selected by you from our range; items altered, modified, or adjusted at your direction at any stage of production; any item in respect of which you have provided written approval of design, materials, or construction details prior to or during production; and any item that has been monogrammed with your name, initials, or any other personal identifier at your request. For the avoidance of doubt: the addition of a monogram — whether comprising a name, initials, or any other personal identifier — to an otherwise standard garment renders that garment bespoke and personalised within the meaning of Regulation 28(1)(b) of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. A monogrammed garment is made to your personal specification and is uniquely and exclusively identified with you. It cannot be resold, reallocated, or offered to any other customer. Accordingly, the statutory right to cancel does not apply to any monogrammed garment under any circumstances, regardless of whether any other element of the garment was customised. All bespoke commissions, including all monogrammed garments, are custom made products within the meaning of Regulation 28(1)(b) of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. The statutory right to cancel does not apply to bespoke commissions under any circumstances.
Product Photography & Colour Representation
We take all reasonable measures to ensure that the photographs, images, and colour representations displayed on our website faithfully reproduce the appearance of our garments. However, the colours and textures you see on screen are subject to the technical characteristics, colour calibration, and screen resolution of your device. We cannot guarantee that the colour displayed on your screen will precisely match the colour of the physical garment. This is particularly relevant in the context of our bespoke colour palette, which comprises thirty distinct shades, some of which are closely adjacent in tone. Where you are commissioning a bespoke garment and colour accuracy is material to your decision, you are strongly advised to request a physical pelt sample or swatch prior to placing your order. Requests for physical samples must be made by email at info@lillyevioletta.com. A colour that has been approved by you in writing — whether on the basis of an on-screen representation, a physical sample, or a photographic reference — constitutes your acceptance of that colour and may not subsequently be raised as grounds for return, refund, or dispute. Where photographic or other documentary evidence of production progress is provided to you at your request, and where you provide written confirmation of your approval at any stage, such approval constitutes your irrevocable agreement to proceed with production on the basis of the specification approved. No claim of dissatisfaction may subsequently be made in respect of any element that was presented to you for approval and confirmed by you in writing. The written record of your specifications, revisions, and approvals will be retained by us in full and constitutes the definitive contractual record of the commission. In the event of any dispute, this record will be submitted as primary evidence.
Confidentiality of Commission Details
All details relating to your bespoke commission — including your specifications, measurements, material selections, correspondence, photographic approvals, and any personal information provided in connection with the commission — will be treated by us as confidential and will not be disclosed to any third party except: our manufacturing atelier and production partners, to the extent necessary to fulfil the commission; our legal advisors, in connection with any dispute or legal proceedings; and any card network, adjudicator, or regulatory authority, where disclosure is required by law or is necessary to defend or pursue a legal claim. You acknowledge and agree that all correspondence exchanged between you and Lilly e Violetta in connection with your commission — including any communications in which you describe your specifications, preferences, approvals, or conduct — is retained by us and may be used in evidence in any dispute, chargeback proceeding, or legal proceedings, as set out in our Privacy Policy. This acknowledgement forms a material term of the bespoke commission contract.
Non-Exchangeable & Non-Returnable
Bespoke commissions are, without exception, non-exchangeable and non-returnable. This condition is communicated to you at the point of order and forms a fundamental and material term of the contract. By placing a bespoke order, you acknowledge and accept this condition unconditionally. No refund, exchange, or credit will be offered on a bespoke commission on the grounds of: change of mind; change of preference; dissatisfaction with a specification that was approved by you in writing; or any defect that cannot be demonstrated to have been present at the point of dispatch, as evidenced by our pre-dispatch photographic records.
Discounted Bespoke Commissions
Where a bespoke commission is made available to you at a discount to its full retail value, such discount does not alter, diminish, or otherwise affect the non-returnable, non-exchangeable status of the item. A discounted price represents a commercial concession extended by us in good faith and does not constitute a modification of these Terms or of your statutory position with respect to bespoke goods. The Consumer Rights Act 2015 does not require us to accept returns on discounted items on grounds of change of mind. Where an item is discounted due to a known defect, that defect will be communicated to you prior to sale. No other defect may be claimed in respect of a discounted item after sale.
Pre-Dispatch Condition
All garments are inspected and photographed immediately prior to dispatch. Those records are timestamped and retained. They constitute our primary evidence of the condition of the item at the point of delivery. Any claim of damage or defect made after delivery must be supported by evidence that the damage or defect was present at the point of dispatch and not introduced post-delivery. In the absence of such evidence, claims of post-delivery damage will not be accepted as grounds for return, refund, or chargeback.
Product Care — Customer's Responsibility
Lilly e Violetta garments are crafted from premium natural materials, including fur and cashmere, which require specialist care and appropriate storage. Each garment is accompanied by care guidance. It is your responsibility as the customer to follow all care instructions provided, to store the garment appropriately, and to use only specialist fur and cashmere care services where professional cleaning is required. We strongly advise against domestic washing, exposure to direct heat or sunlight, and improper storage. The longevity of a Lilly e Violetta garment — which under proper care may be expected to last in excess of thirty years — is conditional upon the customer following the care guidance provided. Any damage, deterioration, or defect arising from failure to follow care instructions, improper cleaning, inappropriate storage, or general misuse is the sole responsibility of the customer and shall not constitute grounds for a warranty claim, return, or refund. We reserve the right to request evidence of the care and storage conditions applied to any garment in respect of which a post-delivery defect claim is made.
Right to Modify or Discontinue Products
Lilly e Violetta reserves the absolute right to modify, update, discontinue, or withdraw any product, style, shade, configuration, or component from its collection at any time and without prior notice. This includes, without limitation, any shade within our colour palette, any hardware or finishing option, and any standard or bespoke style. No customer shall have any contractual entitlement to the continued availability of any specific product, shade, or configuration beyond the terms of an order that has already been placed, confirmed, and accepted by us in writing. Where a product forming part of a confirmed order becomes unavailable after acceptance but prior to dispatch, we will notify you by email and offer you the option of selecting an available alternative, deferring your order, or cancelling for a full refund. We shall have no further liability to you in such circumstances.
3. Shipping Policy
Delivery Costs & Estimates
The costs of delivery will be displayed to you on our website or confirmed by email at info@lillyevioletta.com. We will provide you with a delivery estimate during the order process and will confirm this in your order confirmation email. All delivery-related communications must be directed to info@lillyevioletta.com only.
Dispatch Timeframes
Standard items will be dispatched within the timeframe confirmed in your order confirmation. Bespoke commissions require between two and six weeks to produce before dispatch, depending on the complexity of the specification, the materials selected, and the current production schedule at our atelier. We will confirm the estimated production timeframe at the point of order and will keep you informed of progress throughout. Time estimates are provided in good faith and do not constitute a contractual guarantee of delivery by a specific date unless expressly agreed in writing.
Delivery Delays
If our supply of your products is delayed by an event outside our control, we will notify you by email at info@lillyevioletta.com as soon as possible. If there is a risk of substantial delay — defined as 30 working days or more — you may contact us by email at info@lillyevioletta.com to end the contract and receive a full refund for any products not yet dispatched. Any such request must be made by email only and must quote your order number. Requests made by any other means will not be considered received.
Risk & Ownership
A product will be your responsibility from the time we deliver it to the address you provided. You own a product once we have received payment in full. Risk in the goods passes to you upon delivery. All Lilly e Violetta garments are insured against loss, theft, and damage during transit from the point of dispatch until the point of delivery to your confirmed address. In the event that your parcel arrives visibly damaged, we recommend that you note the damage with the courier at the point of delivery before signing. You must notify us of any transit damage by email at info@lillyevioletta.com within 24 hours of delivery, with photographic evidence, as set out in Section 4. Once delivery has been confirmed and the 24-hour notification period has elapsed without contact from you, risk in the goods is deemed to have passed to you fully and without reservation.
Export & Import Compliance — Customer's Responsibility
Lilly e Violetta ships internationally. It is your sole responsibility as the customer to ensure that your purchase complies with all applicable import laws, regulations, and restrictions in your country of residence or delivery destination. This includes, without limitation, any restrictions on the import of fur products, any applicable customs duties and taxes, and any documentation requirements imposed by the relevant customs authority. We make no representation that our products are lawful to import in any jurisdiction outside the United Kingdom. In particular, customers should be aware that certain jurisdictions impose restrictions or prohibitions on the import of fur products, including specific state-level restrictions within the United States of America. It is your responsibility to verify the legal position in your jurisdiction before placing an order. We shall not be liable for any customs seizure, import refusal, duty charge, or legal consequence arising from the import of our products into any jurisdiction. No refund will be issued in respect of any garment that is seized or refused entry by customs authorities in your country.
4. Returns, Refunds & Chargeback Policy
Bespoke commissions cannot be returned or refunded under any circumstances, save where an item is demonstrably faulty at the point of dispatch. This is a fundamental term of the contract.
Custom Made Products
Items that are made especially to your order — including items made to your specific measurements, your colour selection, or any other personal specification — are classed as custom made products and cannot be returned, refunded, or exchanged, unless the item is demonstrably faulty or misdescribed. This applies regardless of whether the item was produced because it was unavailable in stock or because you requested a specific specification. For the avoidance of doubt: a lining, component, or finishing detail that you approved in writing during the production process does not constitute a fault or misdescription. Any claim of fault in respect of an element that was presented to you and approved by you will not be accepted.
Your Right to Cancel — Non-Custom Items Only
For non-custom items only, you have a legal right to change your mind and cancel your order under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Due to the significant value of our garments, this right applies within 3 days of delivery only. To exercise this right, you must inform us in writing by email at info@lillyevioletta.com within 3 days of receiving your products, quoting your order number. Email is the only accepted method of communication for cancellation notices — any cancellation communicated by telephone, text message, social media, or any other means will not be valid and will not be treated as having been received within the required timeframe. Items must be returned in their original, unworn, undamaged condition with all original packaging. Return postage is at your cost unless the item is faulty.
Chargebacks & Payment Disputes
We take chargeback fraud with the utmost seriousness. A chargeback initiated in respect of a bespoke commission — which is contractually non-returnable and explicitly exempt from the statutory right to cancel — will be contested in full, without exception. In the event that a chargeback is raised, we will submit to the relevant card network the complete evidentiary file relating to the commission, including: all written correspondence; the full specification and approval record; predispatch photographic evidence; delivery confirmation; and any other documentation material to the claim. Where that documentation demonstrates that the claim was made without reasonable basis, we reserve the right to report the matter to the relevant authorities and to pursue recovery of our losses and all associated costs. We further reserve the right to refuse future orders from any customer who has raised a chargeback that was subsequently withdrawn or resolved in our favour.
Faulty, Damaged, or Incorrect Items
If your order arrives damaged, you must contact us by email at info@lillyevioletta.com within 24 hours of delivery, attaching photographic evidence and quoting your order number. Email to info@lillyevioletta.com is the only accepted method for reporting damage — reports made by telephone, text message, Instagram, WhatsApp, or any other channel will not be considered received and will not trigger any obligation on our part. We will not be able to consider claims of damage notified more than 24 hours after confirmed delivery, or notified other than by email, as we are unable to assess whether damage occurred in transit or post-delivery. Your statutory rights under the Consumer Rights Act 2015 are not affected by these Terms where they apply. However, the Consumer Rights Act does not confer a right to return bespoke goods on grounds of change of mind, nor does it prevent us from contesting claims of pre-existing damage where we hold timestamped evidence to the contrary.
5. Fraudulent, Bad Faith & Vexatious Claims
This section sets out our position in respect of claims, disputes, and threatened legal action made otherwise than in good faith. We record it here as a matter of policy and transparency.
Definition of Bad Faith Claims
A bad faith claim is any claim, dispute, chargeback, or legal threat that: is made without reasonable factual basis; is made in respect of a bespoke commission on grounds that are explicitly excluded by these Terms and by applicable law; involves the misrepresentation of material facts, including the condition of a garment, the nature of any alleged defect, or the professional standing or authority of the claimant; or is made for the purpose of obtaining a refund or concession to which the claimant is not legally entitled.
Consequences of Bad Faith Claims
Where we reasonably consider that a claim, chargeback, or legal threat has been made in bad faith, we reserve the following rights, which we will exercise at our sole discretion:
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To submit the complete evidentiary file — including all correspondence, approval records, and photographic documentation — to the relevant card network, adjudicator, or legal authority. To pursue recovery of our losses, including legal costs, administrative costs, and any chargeback fees, through the appropriate legal channels.
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To report the matter to the relevant consumer protection, trading standards, or law enforcement authorities where the conduct may constitute fraud or an attempt to obtain a financial advantage by deception.
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To terminate the commercial relationship with the customer with immediate effect and refuse all future orders.
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To retain all records relating to the customer and the claim indefinitely for the purposes of any legal proceedings.
Misrepresentation of Professional Standing
Any customer who invokes a professional qualification, legal standing, or authority in the context of a dispute with us, and who misrepresents that qualification as current when it is not, will be considered to have acted in bad faith for the purposes of this policy. Such misrepresentation is material to the assessment of the overall credibility of any claim made by that customer and will be drawn to the attention of any relevant adjudicator.
Intellectual Property Violations in Commission Requests
Any request to reproduce, copy, or replicate a garment belonging to a third party — whether a competitor, another brand, or a private individual — will be refused unconditionally. Such a request constitutes a potential infringement of intellectual property rights and, where made in the context of a commission that is subsequently disputed, will form part of the evidentiary record submitted in any dispute proceedings as material to the character of the claim.
Reservation of Rights
Nothing in these Terms limits or restricts our right to pursue any remedy available to us under the laws of England and Wales, or any other applicable jurisdiction, in respect of fraudulent, vexatious, or bad faith conduct.
6. Privacy Policy
Who We Are
Lilly e Violetta is the data controller responsible for your personal data. All data protection enquiries must be directed exclusively by email to: info@lillyevioletta.com. Our registered address is: 124 City Road, United Kingdom, EC1V 2NX. We do not accept data protection enquiries or requests made by any means other than email.
What Data We Collect
When you place an order: name, billing and delivery address, email address, phone number, and payment information. Payment is processed securely by Shopify — we do not store card details. When you sign up to our newsletter: your name and email address. When you contact us: your name, email address, and any information you include in your message. Through cookies and analytics: IP address, browser type, pages visited, time spent on site, and other browsing data.
How We Use Your Data
We use your personal data to: process and fulfil your orders; communicate with you about your order; send you marketing emails where you have opted in; respond to enquiries; improve our website using analytics; and comply with our legal and regulatory obligations, including in connection with any dispute, chargeback, or legal proceedings. We retain correspondence and order records relating to disputes, chargebacks, and legal claims for as long as is necessary for the purposes of those proceedings, including any subsequent legal action. Please be aware that all written communications sent to or received from us — including all emails sent to or from info@lillyevioletta.com — are retained by us and may be used as evidence in any dispute, chargeback proceeding, or legal proceedings. By communicating with us, you acknowledge and consent to the retention and potential use of that correspondence for these purposes. This applies to all communications, including commission correspondence, approval confirmations, and any communications in which you describe your own preferences, decisions, or conduct.
Legal Basis for Processing
We process your personal data under the following legal bases: Contract — to fulfil your order; Legitimate interests — for analytics and dispute management; Consent — for marketing emails; Legal obligation — where required by law.
International Transfers
As we operate across the UK and sell internationally, your data may be transferred and processed across different countries in compliance with UK GDPR. By using our website, you consent to your data being transferred to and processed in the United Kingdom in accordance with this policy. Where we use third-party services that process data outside the UK, we ensure appropriate protections are in place, including standard contractual clauses or adequacy decisions where required.
Your Rights
Under UK GDPR, you have rights of access, correction, deletion, restriction, portability, and objection. To exercise any of these rights, you must contact us exclusively by email at info@lillyevioletta.com, stating clearly the right you wish to exercise and providing sufficient information to identify your account and request. We will not act upon requests made by any other means. You may also lodge a complaint with the ICO (ico.org.uk) or your local Data Protection Authority.
7. Cookie Policy
How We Use Cookies
We use essential cookies (necessary for the website to function), analytics cookies (Google Analytics, anonymised), and marketing cookies (where you have consented). You can manage or disable cookies at any time through your browser settings. Disabling certain cookies may affect website functionality.
8. Governing Law & Jurisdiction
This section is legally significant and applies to all customers worldwide without exception. By placing an order with Lilly e Violetta, you irrevocably agree to be bound by the jurisdiction and governing law provisions set out below.
Governing Law
These Terms and Conditions, and any and all disputes, claims, or matters arising out of or in connection with them or their subject matter or formation — including non-contractual disputes, tort claims, claims arising from a course of dealing, and any dispute concerning the validity, interpretation, performance, or termination of these Terms — shall be governed by and construed exclusively in accordance with the laws of England and Wales. This choice of governing law applies to all customers and all transactions, regardless of the country in which the customer is located, the country from which the order is placed, or the country to which the goods are delivered. By completing a purchase from Lilly e Violetta, you acknowledge that you have read this clause, understand its effect, and agree to be bound by it.
Exclusive Jurisdiction — England and Wales
Each party irrevocably and unconditionally submits to the exclusive jurisdiction of the courts of England and Wales in respect of any dispute, claim, or matter arising out of or in connection with these Terms or any transaction to which they apply. This submission to jurisdiction is exclusive: no proceedings may be commenced in any other court or tribunal without our prior written consent. All formal legal proceedings — including but not limited to any claim of defect, any allegation of misrepresentation, any dispute arising from a chargeback or payment reversal, and any claim for refund or compensation — shall be heard exclusively by the courts of England and Wales, applying the laws of England and Wales. We expressly exclude the jurisdiction of any court, tribunal, or arbitral body outside England and Wales, to the fullest extent permitted by applicable law. Any proceedings commenced outside England and Wales in contravention of this clause will be treated as a breach of these Terms, and we reserve the right to seek an injunction and recovery of all costs incurred in responding to or contesting such proceedings.
International Customers
These Terms apply to all purchases made through our website, regardless of the buyer's country of residence, nationality, or location. Customers purchasing from outside the United Kingdom acknowledge that they are contracting with a UK entity, subject to UK law and UK jurisdiction, and that any dispute arising from their purchase will be determined by the courts of England and Wales. The practical and financial burden of commencing proceedings in a foreign jurisdiction is a consequence of the customer's election to contract with a UK entity on UK terms. We make no representation that our products comply with the laws or regulations of any jurisdiction other than the United Kingdom, and it is the customer's responsibility to satisfy themselves that their purchase is lawful in their country of residence.
Mandatory Consumer Protections — Statutory Reservation
Nothing in this governing law and jurisdiction clause shall operate to deprive a consumer of any mandatory statutory protections to which they are entitled and which cannot lawfully be excluded by contract under the law of their country of habitual residence. However, any such mandatory protections may only be relied upon and enforced through proceedings commenced in the courts of England and Wales, applying the laws of England and Wales as the primary governing law, save where such an election is itself unlawful under mandatory rules of the consumer's jurisdiction. For the avoidance of doubt: this clause does not extend or expand any consumer's rights beyond those provided by the laws of England and Wales. It does not create any right of return, refund, or cancellation beyond those expressly set out in these Terms. It does not affect the non-returnable, non-exchangeable status of bespoke commissions, which is an absolute term of contract under English law.
Chargeback & Payment Dispute Jurisdiction
Any chargeback, payment reversal, or card network dispute initiated by a customer in connection with a purchase from Lilly e Violetta constitutes a formal claim and shall be treated as such for the purposes of this governing law clause. We will respond to all such claims under English law, and we reserve the right to pursue recovery of our losses — including chargeback fees, administrative costs, and legal costs — through the courts of England and Wales, regardless of the country in which the chargeback was initiated or the card network through which it was processed. A chargeback initiated by a customer outside the United Kingdom does not exempt that customer from the application of English law or from the jurisdiction of the English courts. Where we elect to pursue recovery through legal proceedings, those proceedings will be commenced in England and Wales, and we will seek enforcement of any judgment obtained through the appropriate international enforcement mechanisms.
Dispute Resolution — Mandatory Pre-Action Protocol
Prior to initiating any formal legal proceedings, chargebacks, or card network disputes, you are required to notify us in writing by email at info@lillyevioletta.com of your complaint, setting out the nature of the dispute, the remedy sought, and the factual basis for your claim. You must allow us a period of 14 days from receipt of that email in which to respond and to attempt resolution by agreement. Notification by any other means — including telephone, text message, social media, WhatsApp, Instagram, or any messaging application — will not satisfy this pre-action requirement and will not constitute valid notice. The 14-day response period begins only upon receipt of a valid email at info@lillyevioletta.com. Failure to comply with this mandatory pre-action notification requirement will be treated as a breach of these Terms. Such failure will be drawn to the attention of any relevant court, adjudicator, or card network as a factor material to the assessment of costs and the credibility of the claim. We reserve the right to seek recovery of all costs occasioned by non-compliance with this protocol. Any chargeback initiated without prior written notification to us as required above will be contested in full, and the failure to provide such notification will form part of our evidential submission to the relevant card network.
Language
These Terms are drafted in the English language. In the event of any translation, interpretation, or linguistic dispute, the English language version shall prevail in all respects.
Severability
If any provision of these Terms is found by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, that provision shall be severed from these Terms and the remaining provisions shall continue in full force and effect. The invalidity of any one provision shall not affect the validity or enforceability of any other provision.
9. General Provisions
This section contains important legal provisions that govern the overall contractual relationship between you and Lilly e Violetta. Please read it carefully.
Entire Agreement
These Terms and Conditions, together with any order confirmation and any written correspondence confirming the specific terms of a bespoke commission, constitute the entire agreement between you and Lilly e Violetta in relation to your purchase. They supersede and extinguish all prior agreements, representations, warranties, negotiations, understandings, promises, and commitments, whether written or oral, between the parties in relation to the subject matter hereof. You acknowledge that in entering into a contract with us you have not relied upon any representation, warranty, or statement — whether made by us, any of our employees, agents, or representatives, or found on any third-party platform, social media channel, or other source — that is not expressly set out in these Terms or in a written order confirmation signed by a director of Seven Chesterfield London Limited. Nothing in this clause shall limit or exclude liability for fraudulent misrepresentation.
Variation
No variation, modification, or amendment to these Terms shall be valid or binding unless made in writing and expressly confirmed by a director of Seven Chesterfield London Limited. No informal communication — including email, message, or verbal statement made by any employee, agent, or representative — shall constitute a valid variation of these Terms, regardless of its content or the circumstances in which it was made. We reserve the right to update these Terms at any time by posting a revised version on our website. The version of the Terms in force at the date of your order shall govern your purchase. Continued use of our website following publication of revised Terms constitutes acceptance of those revised Terms for all future purchases.
No Waiver
No failure or delay by us in enforcing any provision of these Terms shall constitute a waiver of that provision or of our right to enforce it on any future occasion. No single or partial exercise of any right or remedy shall preclude or restrict the further exercise of that right or remedy. A waiver of any breach of these Terms shall not be construed as a waiver of any subsequent breach of the same or any other provision. In particular, any goodwill gesture extended by us — including but not limited to an exceptional refund, exchange, or commercial concession — shall not constitute a waiver of these Terms, a precedent, or an admission of any obligation to make similar gestures in the future. Each transaction is assessed on its individual merits.
Third Party Rights
These Terms are entered into between you and Lilly e Violetta only. Nothing in these Terms is intended to, or shall, confer any right or benefit on any third party pursuant to the Contracts (Rights of Third Parties) Act 1999 or otherwise. No third party shall have any right to enforce any provision of these Terms.
Force Majeure
We shall not be liable for any failure or delay in performing our obligations under these Terms where such failure or delay results from any cause beyond our reasonable control. Such causes include, without limitation: acts of God; natural disasters; epidemic or pandemic; fire, flood, or extreme weather; war, terrorism, or civil unrest; strikes, industrial action, or labour disputes; government action, regulation, or restriction; failure or interruption of utility services or telecommunications; disruption to international shipping or freight networks; supply chain failures including unavailability of materials from our suppliers; and any failure or delay on the part of our manufacturing atelier in Italy that is itself caused by circumstances beyond their reasonable control. Where a force majeure event affects our ability to fulfil your order, we will notify you by email at the earliest opportunity and will use reasonable endeavours to resume performance as soon as practicable. If the force majeure event continues for a period exceeding 60 days, either party may terminate the order by written notice, and we will refund any payment made in respect of goods not yet dispatched. We shall have no further liability to you in such circumstances.
Personal Liability of Directors and Officers
Seven Chesterfield London Limited is the sole contracting party in respect of all purchases made through this website and all commissions undertaken under the Lilly e Violetta name. No director, officer, shareholder, employee, agent, or representative of Seven Chesterfield London Limited incurs any personal liability to you in connection with your purchase, these Terms, or any dispute arising therefrom. All rights and obligations arising under these Terms are those of Seven Chesterfield London Limited exclusively. Any claim, action, or proceeding arising from a purchase must be brought against Seven Chesterfield London Limited and not against any individual associated with the company.
No Partnership or Agency
Nothing in these Terms creates, or shall be deemed to create, a partnership, joint venture, agency, franchise, employment, or fiduciary relationship between you and Lilly e Violetta or Seven Chesterfield London Limited. You have no authority to bind us in any way, and we have no authority to bind you otherwise than as set out in these Terms.
Updates to These Terms
We reserve the right to update and revise these Terms at any time. The current version will always be published on our website with an updated date. It is your responsibility to review the Terms before placing each order. Your order constitutes your acceptance of the Terms in force at the date of that order.
10. Brand Reputation, Non-Disparagement & Social Media Policy
This section governs how customers may refer to, represent, and discuss Lilly e Violetta and their purchase in any public forum. It is a material term of your contract with us.
Brand Reputation & Non-Disparagement
Lilly e Violetta's reputation for quality, craftsmanship, and integrity is the foundation of everything we do. It has been built with care over many years and is among our most valuable assets. By purchasing from us, you agree not to make, publish, communicate, or cause to be published any statement — whether written, verbal, or visual — about Lilly e Violetta, its products, its directors, employees, agents, or representatives, that is false, misleading, defamatory, or that could reasonably be expected to damage the reputation, goodwill, or commercial standing of the brand. This prohibition applies to all public and semi-public forums without limitation, including but not limited to: social media platforms such as Instagram, Facebook, TikTok, X (formerly Twitter), LinkedIn, and Pinterest; review platforms including Trustpilot, Google Reviews, and any equivalent; online forums, message boards, and community groups; press, media, and journalistic publications; and any other public or semi-public channel, whether digital or otherwise. Where a customer publishes a statement that we reasonably consider to be false, misleading, or defamatory, we reserve the right to: demand the immediate removal of such content; pursue injunctive relief to prevent further publication; and seek damages for any loss to our reputation, goodwill, or business occasioned by such publication. We further reserve the right to submit evidence of any such publication to American Express, any other card network, or any relevant adjudicator, as material bearing on the credibility and good faith of any concurrent or subsequent claim made by that customer.
What You May Post
We warmly welcome customers sharing their genuine experience of Lilly e Violetta garments on social media and other public platforms. You are permitted to share photographs of your garment, describe your experience, and tag Lilly e Violetta in your posts, provided that: the content is accurate and not misleading; the content does not misrepresent the quality, nature, or characteristics of the garment; and the content does not incorporate any Lilly e Violetta trademarks, logos, or copyrighted imagery in a manner that implies endorsement, affiliation, or official status without our prior written consent. We reserve the right to repost, share, or otherwise use content posted publicly about Lilly e Violetta — including photographs of our garments — for promotional purposes, unless you expressly notify us by email at info@lillyevioletta.com that you object to such use.
Social Media Policy — Use of Our Content
All photographs, videos, imagery, and creative content produced by or on behalf of Lilly e Violetta and published on our website or social media channels are the exclusive intellectual property of Lilly e Violetta and are protected by copyright. You may not download, reproduce, repost, edit, or otherwise use our content for any commercial purpose without our prior written consent. Personal, non-commercial sharing with appropriate attribution is permitted. You may not use our brand name, trademark, or imagery to suggest, imply, or represent any endorsement, partnership, collaboration, or affiliation with Lilly e Violetta unless such relationship has been expressly confirmed in writing by a director of Seven Chesterfield London Limited.
Conduct During a Dispute
Where a dispute, complaint, or claim is ongoing between you and Lilly e Violetta, you agree not to publish any public statement, post, or communication about the dispute, the garment in question, or your dealings with us, pending its resolution. Any publication made during an active dispute will be treated as a material breach of this clause and will be submitted as evidence of bad faith in any related proceedings. This clause does not prevent you from seeking legal advice or communicating privately with your legal advisors.
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